Welcome to a three part series where I, Frantic, break down the business concept known as Six Sigma and how it relates to the industries we discuss here on Frantic Talks. Let’s continue with Movies.
Last time we spoke, I covered music’s gleaming issue of lack of evolution. If anyone got the chance to see the Grammy Awards you’ll have seen Kanye rushing the stage in his “I’m so cool and know about real talent” attitude. You might have also seen his auto tuned performance earlier in the night. Am I here to poke fun? Not really, although it is quite entertaining. I just like to point out his lack of change when it came to being original.
Anyways we’re talking about Six Sigma in movies right? It’s actually something I’ve covered before… It actually looks like I’ll have somewhat covered this whole series before but that gleaming little word stands out once more: Innovation.
I know we harp a lot on lack of innovation here at Frantic Talks but we do it because lack of innovation leads to the death of industries. I mean look at Blockbuster or Radioshack: they stuck to their old ways until it was too late. They failed to adapt to the innovation happening in their industries and now they’re either gone or going to be gone soon.
“So where does this apply to movies? Certainly Blockbuster isn’t your qualifying argument.” You’re right. Marvel is my argument. Do you know how far out they’ve scheduled movies? I remember reading 2030 somewhere but I’ll cite it as at least 2020. You know what that means? They’ve been making successful comic book movies since 2008 (Fox and Sony were earlier) and they aren’t going to stop a single timeline for a minimum of 5 years, probably 15 years. Isn’t that crazy?
Well as much as I enjoyed the last few Marvel movies, it’s becoming much more apparent that they’re just re-using the same formula over and over again. Similar jokes and witty remarks, characters who never die, and some sort of ultimate weapon that they ultimately will defeat. The movies are pretty predictable to be honest. I’ll predict it now that in Age of Ultron the characters will be separated, probably due to some internal conflict causing Ultron to gain some ground on them and be better positioned to pull off his ultimate plan followed by barely being stopped at the last second because suspense.
See how original that was? That’s my point. Movies are too predictable and are way too unoriginal. Don’t believe me? How many movies in the past year have been original ideas? And I mean not based off of a book or older movie? You could probably throw out 30 indie movies and to that I just say “Okay, now how much did they make?” That’s what the big producers care about and it shows because we get 30 reboots and adaptations every year and we shell out lots of money to see it furthering the strategy of “Why fix what isn’t broken?”
Remember what I said about Six Sigma in music? No? Here: “Produce a product with little to no defects that will sell for a profit based on a proven process.” And again we’ve proven that this ideal is held in movies because if it wasn’t, we wouldn’t have the top 14 movies of 2014 being reboots or rewrites of stories.
I’m obviously not telling you to avoid these movies but I certainly think your attention should be drawn to the fact that the more innovative movies don’t make much money compared to the “huge blockbusters” that are just nostalgia-based movies. All I’m saying is that you shouldn’t be so scared to go see a lesser known movie just because it didn’t have a $100,000,000 budget. One of my all time favorite movies was produced on a shoestring budget. The innovation is out there. We just need to give it much more attention.